Benefit of Facebook for Restaurants & hospitality Industries

Benefit of Facebook for Restaurants & hospitality Industries

Why Restaurant, Hospitality Business Presence Needs to Be On Facebook?

The explosive growth of the population of Internet users on Facebook sites has had a huge impact on hospitality industry whereby consumers are changing the rule of marketing. The rise in popularity of Facebook has led social networking to become a global phenomenon.

Some Latest Statics about Facebook

1.28 billion daily active users on average for March 2017
1.94 billion monthly active users as of March 31, 2017
1.15 billion mobile daily active users on average for December 2016
Average time spent per Facebook visit is 20 minutes.
Facebook users are 53% female and 47% male.
Facebook […] Read more

How to Create Facebook Drive Store Visits and In-Store Sales Campaign

How to Create Facebook Drive Store Visits and In-Store Sales Campaign

Note: To create a campaign using store visits,First set up your business locations . For Location setup kindly visit my post ( How to add multiple locations in Facebook Page )

Store Visits objective allows you to set boundaries automatically based on population density and desired audience size or specify a precise radius, down to decimal point, around each one of your stores. You can also show every person the address or phone number of the location nearest to them, even as part of a large regional or national campaign.

The store locator shows a map of all of the locations that […] Read more

How to know who’s managing your Company Page on LinkedIn & become Company Page Admin ?

How to know who’s managing your Company Page on LinkedIn & become Company Page Admin ?

By default, every LinkedIn user with a company email address had Admin rights to the Page.
(How to add company email id- Setting →Change or add Email)

It only took one click to exclude all other users as Admins
Here’s how you can make sure your Company Page is being managed properly, too.

Find Your Company
Use the search box at the top right of your LinkedIn screen to find your Company Page. You can also find a link to your Page on any user’s profile who has connected to the company. For example, an alumnus or employee.

Check the Admin Settings
Once you’ve located and arrived […] Read more

How VCG Auction Mechanism Works Behind Facebook Ad

How VCG Auction Mechanism Works Behind Facebook Ad

As of the third quarter of 2016, Facebook had 190 Cr. monthly active users worldwide, more than 15 Cr. user in India. These numbers are clearly dazzling for advertisers who are on the lookout for new platforms to reach new users. However There is huge competition between advertisers: Lacs of companies target the same people on Facebook and millions of impressions are auctioned every day. In such a competitive environment, understanding the mechanism of Facebook ad auction plays an important role for running successful Facebook campaigns.

Facebook uses the Vickrey-Clarke-Groves (VCG) auction system to sell and select ads for the […] Read more

Why Facebook Ads Relevance Score Matters?

Why Facebook Ads Relevance Score Matters?

Facebook considers how relevant an ad is when determining which ads to show a person. When your ad is relevant to your audience, its relevance score is higher and is more likely to be served than other ads targeting the same audience. As a result, you pay less to reach your audience.

Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience. The more positive interactions we expect an ad to receive, the higher the ad’s relevance score will be. (Positive indicators vary depending on the ad’s objective, but may […] Read more