How to Create Facebook Drive Store Visits and In-Store Sales Campaign
Note: To create a campaign using store visits,First set up your business locations . For Location setup kindly visit my post ( How to add multiple locations in Facebook Page )
Store Visits objective allows you to set boundaries automatically based on population density and desired audience size or specify a precise radius, down to decimal point, around each one of your stores. You can also show every person the address or phone number of the location nearest to them, even as part of a large regional or national campaign.
The store locator shows a map of all of the locations that a business has nearby. People can click on the map in the advert to view information about nearby locations. Without leaving the advert or app, they can view the address, opening times, phone number, website and estimated travel time for each store.
Step 1 – Go to Power Editor or Ads Manager select Store Visit Objective
Step 2 : Select Store Location & Select Audiences,Placement & Budget ,You will find business location automatically. Select location
Step 3 : Create Ad Format, Ad formats including image, video, and carousel can generate instant awareness of the nearest business location and provide information the customer needs to get there.
Adverts will be delivered for locations with the following options
- Main Page name
- Clicks on ad will take people to Main Page
- Likes and comments will appear on the post
- Directions, phone numbers, etc. will be for Local Page
- You can add or remove text field according to your preference.
Step 4 ; Place Order it will review & publish.
There is some restriction also. this is only overview
Note:If you are not able to find your correct Store location kindly use GEONAMES
Reference : Facebook